A growing number of fashion houses are embracing the emerging technology of fabric making.
A new study from the McKinsey Global Institute finds that nearly all the major fashion brands in the world are now experimenting with new methods of fabric production and assembly.
The study looked at the production of garments from 100 of the world’s largest fashion houses.
The study found that all of the top 10 brands now produce fabric at the same scale and speed as they did 15 years ago.
The top 10 companies, including H&M, are still producing clothing from their own factories in Japan and China.
But the report shows that the fashion industry is changing fast.
As the number of brands and designers that can produce garments from their factory lines and assemble them in their facilities has increased, the need for fabric has decreased.
As such, the fashion sector is undergoing a major shift from traditional manufacturing to new technologies.
The McKinsey report found that the top five companies producing garments in the garment manufacturing sector today are Adidas, Dior, Louis Vuitton, Nike, and Uniqlo.
“The world is moving away from traditional garment manufacturing to fabrics, so you can imagine that there’s an opportunity for companies that are trying to adapt to a new, global fabric industry,” says Andrew J. Clements, the McKinley Global Institute’s vice president for technology.
“I think this shift will also impact the global apparel market because it will give brands an opportunity to innovate and create new products.”
The McKinsey study found several trends among the top fashion companies.
In addition to fabric manufacturing, the top four clothing companies are now producing more fabric-intensive garments like clothing for children and women.
And the top two garment brands are making garments with higher-end materials, such as handbags.
The third fashion company, Uniqla, is now manufacturing garments for the luxury market, and the fourth, H&M, is manufacturing clothing for the mass market.
More than 70% of all clothing is now made from fabric.
The study found it is this manufacturing that will ultimately drive the growth of the global garment industry.