New Zealand is to start its garment testing programme this month with a focus on new models.
Garment testing will start in Auckland this month and will be run in collaboration with clothing retailer The Rag &Tunnel, a company which was set up by former chief executive of fashion retailer The New York Times, Paul O’Dwyer.
It will see manufacturers test clothing from 10 different brands and the process will be similar to a fashion show.
“It will be the first time we’ve got this done in the United States,” said Simon Smith, Head of Marketing at The Rag and Tunnel.
In addition to testing clothes from the 10 brands, it will also see a focus at the retail chain on making sure the products fit the customers expectations.
The testing is being conducted by The Rag’s Fashion Testing Division, which will be based in Auckland.
It will focus on two main areas, fitting garments and product quality.
Currently, garments from the apparel companies that are testing are being sent to R&TB, a global supplier of garments.
The Rag, Tunnels and The Rag are part of a wider range of global brands, including L’Oréal, JCPenney and Burberry.
In the coming months, garments will be sent out for fitting tests by The R&am’s Fashion and Quality Control Group, which is in collaboration as part of the Rag & Amp;Tuns testing programme.
The R&ams aim to have garments ready for retail by the end of February.
If the results are positive, The Rag will work with the company to ensure the product meets R&s standards and is fit for the market.
Garment quality is important for the retailers, too.
“It’s a process that will allow them to make sure that their garments meet our customer’s expectations and that they are safe for our customers,” said Mr Smith.
“It’s an incredibly important part of our business, so if we can do it successfully, we will be able to bring the brands and retailers together and help them all do better.”
The Rag & Amplitude’s chief executive officer, Dave Johnson, said he was confident in the process.
He said that if the process is successful, it could help the companies to meet customer expectations and reduce waste in the supply chain.
Mr Johnson said the process could help to bring together a group of brands that are already working together to create the products that they need to sell to their customers.
“The industry needs to see a lot of companies working together in order to do better, to keep up with innovation, so that we are all on the same page,” he said.